|
|
|
|
Submit
|
Custom Search
CivicLifeSportsSchoolsBusinessFoodOur HomesLetters/OpinionsCalendar

Published September 4th, 2019
Squeeze smoothie bar opens in Rheem Center
Squeeze owner Aiden Ciani Photo Vera Kochan

Bright white walls beckon thirsty customers into Squeeze - Moraga's new smoothie bar located just to the right of CVS Pharmacy at 578 Center St.
Owner and Moraga resident Aiden Ciani got his inspiration while on vacation: "Visiting Europe, I realized how the people love their food. What we were missing in Moraga was natural juices. When I saw this place (the storefront), it was the perfect size for what I wanted to do." He plans on purchasing fruit from locals, and in keeping with the natural theme Ciani made sure all of the lights are LED and the kitchen is an open area where customers can watch their orders being prepared.
While the specialties are smoothies with catchy names such as Kaly Perry, Strawbrah and Pomma Mama, Squeeze also serves a variety of juices, Boba in smoothies or tea, hot coffee, herbal tea, ice cream in a cone, frozen yogurt and baked goods. Whenever possible Squeeze will use honey in place of sugar as a sweetener, although the customer will have the sugar option. The main philosophy at Squeeze is to provide customers what they want. With that in mind, there will most likely be an evolution of flavors to please any palate.
The name Squeeze came about when Ciani asked friends what a good name for his new venture would be. "It's the idea of squeezing fruit," he explained. "I practiced at home with different flavor combinations and I've worked in juice bars before." Prior to opening, Ciani placed a big blackboard outside asking passersby to write suggestions for flavor combinations. He also asked residents for interior design ideas and color schemes. One interior design touch involves blue panels where patrons can use various colored markers to write statements of expression.
"The goal is for this place to be a local hangout," he said.
Squeeze hours of operation are 1 p.m. to 10 p.m. (Monday through Saturday)
and 1 p.m. to 7 p.m. on Sunday.


print story

Before you print this article, please remember that it will remain in our archive for you to visit anytime.
download pdf
(use the pdf document for best printing results!)
Comments
Send your comment to:
Reach the reporter at:

This article was published on Page A10:



Quick Links for LamorindaWeekly.com
Home
Archive
Advertise
send artwork to:
ads@lamorindaweekly.com
Classified ads
Lamorinda Service Directory
About us and How to Contact us
Submit
Letter to the Editor
Send stories or ideas to:
storydesk@lamorindaweekly.com
Send sports stories and photos to:
sportsdesk@lamorindaweekly.com
Subscribe to receive a delivered or mailed copy
Subscribe to receive storylinks by email
Content
Civic
Lafayette
Moraga
Orinda
MOFD
Life
Sports
Schools
Business
Food
Our Homes
Letters/Opinions
Calendar
Copyright Lamorinda Weekly, Moraga CA